The Census Bureau’s recently released 242-page report on the aging population showed that todays older Americans are markedly different from previous generations. They are more prosperous. And that difference will accelerate as the first boomers hit retirement age in 2011.
The coming changes will have a profound effect on the face of American society and the shape of the economy. If you think fund raising is good now, think what it will be like in the next few years. Major and Planned Gifts should accelerate as well as the legacies for the America Cancer Society.