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Read More »Selling the big idea at SXSW
The session on big ideas brings top creative from around the country to figure out what this really means – what is the big idea and how do you get there. Pete Lerma, Click Here, Inc., says the interactive web version of one of his company’s successful ads partnered with traditional media. “The other white meat” campaign uses music videos ...
Read More »Craig Newmark interviewed at SXSW
According to the SXSW promo, Craig Newmark founded Craigslist in 1995 as a way to tell friends about cool events in and around San Francisco. It now serves more than 170 cities in the United States and in many other countries. Despite the power of this global community, Newmark’s overall approach has changed very little. Newmark retains a simple motto ...
Read More »Mandarin as a second language
NPR broadcast a story this morning about schools in Great Britain requiring three years of Mandarin Chinese, with additional years optional. The showcased program is in the East End. It was great to hear kids with heavy East Ender accents talk about how excited they were to learn and gain a skill for their future. Besides being prepared for the ...
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