I have met Colin and I know he would do a good job on this class. And if he doesn’t you can come back and leave comments! Haha.
But not every group can invest a whole morning on only one topic.
So over the last year, I’ve been pulling the best of these sessions into one day long agenda that will give executive directors, communication and development staff and even board members an intensive crash course in better communication skills.
This December, I’ll be launching NPACT (Non-Profit Advocate Communication Training), a one-day training curriculum designed to equip non-profit professionals and volunteer advocates with core communication skills and techniques. It is designed for anyone that leads their organization’s communication efforts or is responsible for telling the organization’s story.
NPACT is a communication boot camp. But it is not a predictable list of “Do’s and Don’ts” of the communication field. It is not a “press release training seminar” (anyone can find that on Google).
Instead, NPACT includes in-depth training about strategic communication – not just how to do things, but why we do them, how to align them with an organization’s goals and how to use communication to further an organization’s mission.
The session agenda and other details are below. If you’re responsible for telling your organization’s story (or you know someone who is) and will be in Austin on December 10, this might be just what you need to start 2010 off on the right foot.
I’m starting small and intimate, so please email me if you’re interested.
The training is a combination of instruction and workshop that will address the following areas of focus:
1. Goal, Audience and Message Mapping: Identifying what your organization is trying to accomplish, the audiences who will determine your success or failure, and the messages that hit a responsive chord
2. Messenger Identification and Training: Identifying and nurturing your most effective spokespeople
3. Storytelling as a Communication Strategy: Injecting the most effective communication tactic in human history into your communication efforts
4. Perfecting Your Pitch: Crafting the 30 minute presentation that 90% of your audiences will use to judge your business or cause (Also known as “Why Bad Presentations Happen to Good Causes”)
5. Money, Money, Money: Marrying development and communication strategy
6. Mastering The Media: The tools and techniques every PR effort can’t do without
7. Comm.com: Embarking on social and online media
8. Communication Toolbox: Identifying and designing the communication tools that your organization needs (and can afford)
When: Thursday, December 10, 8:30 am to 5 pm
Where: LifeWorks, 3700 South 1st, Austin, 78704
Cost: $250 per person. Lunch, snacks and materials included. Attendees will receive materials from the day’s agenda, custom planning materials, recommended reading and resource lists and a book (“Why Bad Presentations Happen to Good Causes”).
Reservations: Reservations are required. Click here to reserve a space. I’ll reply with payment details.
Thanks. I hope to see you there.