Don’t Sell….but Sell. Don’t Ask….but Ask.

As marketers, fundraisers and consultants we are often hit with these confusing messages over and over again in our daily lives and in our careers. As a marketer you should sell a product..but don’t act like you are selling. I had a great conversation about this with my friend, and social marketing expert, Cathy today at lunch. And then saw the graphic below which really brought home this point. As fundraisers, such as what I am doing for #Movember, we do the same dance. What can I do to get you to donate. Besides growing a amazing mustache and nagging you. My advice? Have great content. And always end with a call to action.

What do you think? Is it that simple?