Causes+Birthday’s = It Works

I’m sure a lot of you already know about Causes. If not you should. I used Birthday’s to raise some money for the American Cancer Society this year. My friend and rockstar Beth Kanter used it to raise over 5k for her cause. But you don’t have to have 2,000+ friends to make it work.

I know a lot of people have talked about the backlash against people asking people money for their Birthday’s but I personally think it’s amazing. Causes also has made it easy as possible to do. With timed updates, reminders and the ability to share with the click of a button. Check out the stats below….

The last few months have also highlighted the success of Causes Birthday Wishes, accounting for a third of all donations in the past 6 months.  As Facebook users know, participation in Birthday Wishes has risen enormously over the last year.  In 2009, Beth Kanter created a Birthday Wish for the Sharing Foundation and raised $3,600.  Just a few weeks ago, Beth created another Birthday Wish for the same organization and saw donations rise almost 40% to over $5,000.  This is the kind of peer-to-peer giving that Causes was built for and is excited to see take off. Birthday Wishes tap into the potential of every cause member, empowering them to be fundraisers (many for the first time) as well as identifying new donors who nonprofits would not have discovered otherwise.

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