Fundraising

You may need to put aside your political preferences for a moment to read this worthwhile article from Wired about how charities are picking up on the grass-roots fund raising success of Moveon.org and the Howard Dean campaign to increase success in online fundraising. Many charities now focus on building relationships with their supporters. They’re using e-mail lists to solicit ...

destinationCRM.com: Preventing CRM Decay May seem a little premature, but there are suggestions about preventing dreaded “CRM decay.”

PNN has a good summary of an AARP study of volunteers and “givers.” Here’s a link to the full AARP Study (PDF file).

New Service Opens Door to Expanded, Diversified Non-Cash Fundraising