Is your nonprofit ready for it’s .xxx domain?

I should hope not! According to new article from the folks at AdAge the internet domain chiefs over at ICANN have approved a new domain name for adult sites. The domain is .xxx. Makes sense right? Porn at a porn domain. However the news is also kinda scary.

“Currently open to trademark owners is a pre-registration process that allows trademark owners to signal their interest in defensive registration of a trademark by filling out a pre-registration form at located at http://domains.icmregistry.com. The defensive registration carries with it a one-time fee (the amount has not yet been announced but is estimated to be between $200 and $300) but will last the life of the .xxx registry. Those who attempt to access a defensively registered .xxx site will see a message saying that the name has been reserved from registration under the ICM Registry IP protection program.”

So what does that all mean? It means you should go and register and put your nonprofit name and brand into the system. That way people can register your domain name as a new .xxx property and squat on it. Not that alot of people will be searching or typing your nonprofit name in with .xxx at the end. But better safe than sorry!  At least that was MY sex education. : )

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