DONORS HAVE BECOME SOPHISTICATED

Last spring one family auctioned off 15 abtract painting  that brought in $44 million.  The monies were placed in a family advised fund and in part given to their own center for nursing excellence.  Donors to health and medical charities increasingly prefer to fund initiatives they can see to the end.  Donors have become very sophisticated says Patrick Mulvey, VP for development at the University of Texas’s M.D. Aderson Cancer Center. "Today donors want to see where their dollar is used".  These donors do not have a hospital or wing named for them, but they get plenty of emotional satisfaction from their grants. It is better to give while living and direct yourself.  That way they say they get the credit and not the lawyers.

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