Not GoogleBuzz but the Buzz Conference. Check this out from our friends at Social Fish…..
And… the doors are open for Buzz2010! Whoo hoo!
Buzz2009 was a massively successful one-day conference; this year, just to keep you on your toes, we’ve changed the format for Buzz2010 to a three-part breakfast series, which will be held at Clyde’s of Gallery Place in Washington, DC. We’re nothing if not nimble, and we are encouraged that the association industry is in a different place now compared to last year. We’ve conceived Buzz2010 as a bridging event where social media evangelists inside associations and non-profits can bring their senior leaders–an event that can help advance the dialogue around the social media work they’re doing.
We’re so excited to announce that the truly awesome Charlene Li will be kicking off Buzz2010 for us. You know her as the best-selling and award-winning author of Groundswell – probably the number one Must Read book on social technologies. Here’s a lot more info on her, should you need it, but really, she’s kind of a big deal. You may remember that Lindy recently reviewed her upcoming book, Open Leadership: How Social Technology Can Transform How You Lead, and we’re psyched that she’s able to come talk to us about the book and its application in the association industry on June 16th.
Here’s the scoop on the whole series. What do you think are your three thorniest issues when it comes to integrating social media in your organization? How about these?
- Open Leadership, June 16– Charlene Li: ”Be transparent” seems to be the battle cry of the social web. But what does that really mean? How open is too open? And how can you lead your organization towards an open strategy that makes business sense?
- Managing Risk, July 20– Mark Story from the SEC, Wendy Harman from the American Red Cross, and Alex Levit of Wall Street Journal fame: Risk is a reality on the social web, whether you choose to engage or not. So what is your tolerance for social media risk and how do you manage it? What do you need to do as a leader to ensure that your organization is taking the proper course to manage your unique risks?
- Social Media ROI, August 18– Olivier Blanchard: With all the talk around social media, the question of ROI is the most vexing. Why should you pour your organization’s time and resources into something so unproven? And how do you make sure that the resources you do apply create business value?
Come for one or come for all three! Can.not.wait for you to join us. Buzz2010 is going to rock. Please help us spread the word – and register!
And I am not talking about making your Blog/Site healthy. I am talking about the new EMHR application from Google. Have you used it? Have you even signed it? Even if you are the biggest privacy nut in the world you should log in and take a peek. Here are some of the features I saw:
-Share your Health Records
-Graphing Test Results
-Print your wallet card
Also check out these screenshots and this video to learn even more. So what do you think? Will you be using this? Leave us a comment and win a prize.
In yesterday’s post I focused on the growing perception by some people–especially young ones–that traditional cause-oriented organizations aren’t very agile, and it’s difficult to have much influence in them. So they’re going around established institutions and generating advocacy movements almost spontaneously using tools familiar to them like blogs and social networks: what Clay Shirkey calls “organizing without organizations.”
Most activist want to influence government policy at some level. For years letter-writing campaigns, blizzards of email to legislators and calls have been the tools in their kit. Often these efforts haven’t resulted in much response. Traditional advocacy organizations have adopted in recent years lobbying arms to get face-to-face with officials and use the leverage of their constituency to impress their message on them.
But suppose there was a new model of input in which government officials actually invited citizens to communicate with them and promised to use the submitted thoughts in policy formation? Well, there may be a glimmer of hope with the “change” President-elect Obama promised. The Obama transition team already has the website I mentioned before: Change.gov. Obama’s election was successful in part because they were able to use the community organization power of social networks and other online tools to involve a lot of people. The administration evidently intends to continue that practice into government.
Today former Senator Tom Daschle was nominated to be Secretary of DHSS and Director of the White House Office on Health Reform. At the Change.gov website there is a section for the agenda item: Providing Health Care for All.
There you can fill in a form where you “tell your story” about why health care reform is important to you. And now there’s another place where you can sign up to host a health care reform discussion during the holidays; sort of a MeetUp in your home with a Christmas tree and eggnog.
To me the significance of all this is that these steps–if successful for the new administration–may set a model for more open communication and participation for politicians and agencies at federal, state and local levels. The self-advocacy and direct-to-constituent channels may grow, just as Clay Shirkey predicts.
Agile and aware advocacy organizations have a great opportunity to leverage the organization they already have to have influence through these new online channels. Or…they can just let the new generation of activists go around them.
Change.gov is the website set up by the “Office of the President Elect” to get citizen input about all the issues facing the Obama administration. One of them is what should be done about the health care system. You can put in your two-cents-worth (an old expression) by going to: http://change.gov/page/s/healthcare
Here’s their invitation:
Health Care — Of the People, By the People
Tell us your story, why health care is important to you, or what you’d like to see an Obama-Biden administration do and where you’d like the country to go.
It’s significant to me that Obama seems pretty committed to maintaining a dialog through internet forums.