Fundraisers in the UK have been told they will collectively have to switch their attention to targeting rich people and encouraging planned giving if they are to increase underlying giving levels over the next 25 years.
This is based on the 25th Charity Trends Survey which also stated that things will get tougher over the next 25 years.
Is this true in the U.S. as well? Is it true of the American Cancer Society? Should emphsis be placed in our fund raising for Major and Planned Gifts? Do we need more fudndraisers to intro the rich to our cause – like goft. Like Cattle Baron’s and Virtual Cattle Baron’s?
For more read The Professional Fundraiser.