This Fortune article looks at the evolution of online social networking and search technology.
When Yahoo bought Flickr two aspects of the tiny deal raised eyebrows, says reporter Oliver Ryan. Ryan says, "First, Yahoo already had the most popular photo-sharing site around. Second, and more important, instead of merging Flickr with its existing photos team, Yahoo placed Flickr in its search group. The deal, it turns out, was a salvo by Yahoo in the evolving web war over search technology. The company wants to take the trendy concept of online social networking – most recently in the news after Rupert Murdoch spent $580 million for MySpace.com – and combine it with its search technology to challenge Google’s lucrative information-seeking dominance." More on this behind-the-scenes story at Fortune’s web site.