launched Tuesday an online comparison shopping portal for healthcare products
and services. Businesses and consumers in the United
States will be able to use the Web site www.healthia.com to
research and select health insurance plans, health savings accounts (HSAs), and
doctors from across the country, said Chini Krishnan, CEO and co-founder of
Healthia, a startup in Santa Clara, Calif.
Interesting idea. Of course, it’s only as good as the quality of the information in it. But get this: in the section on "doctors" (I looked up oncologists within 15 miles of my zip) there’s a customer review form! You get to rate your doc and comment on him/her. It’s like rating a book or camera. There’s evidently a consumer rating form for each health "product". Well that’s the net for you: participation.