Tag Archives: eCommerce

Better Personalization through People

Seems like a pretty simple concept right? It’s actually a lot harder than you think. While personalization is set to push a revenue shift of some $800 billion to the 15% of companies that get it right, no one ever said it would be easy. And all the kumbuya’ing around the fire about believing in the strategic value of personalization won’t change ...

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Confidence Through Clarity: Charting your path to a better Customer Experience

For all of us there are the small work problems. “Why does no one put paper in the printer?” “How many updates does this laptop need?” “Why can’t I hear this person on my Skype call?” Then there’s the big problems. “How hard is my team thinking about what our customers really want?” “How do I know my team has ...

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Innovators: Peter Newell of REI on Co-op Product Innovation

At SXSW 2018 we hosted the official Future of Retail workshop. My colleague Geoff Knox & I  led an enthusiastic group of retail professionals through Clearhead’s PSM framework and  had the opportunity to meet forward-thinkers like Peter Newell; he works on the intersection between product, innovation and technology at REI. Together we discussed how REI thinks about product innovation and test ...

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The Future of Retail at SXSW

It is already that time of year! I’m almost exhausted thinking about it, and it hasn’t even happened yet. That’s right. It’s time for SXSW. I’m very excited to be speaking for the 8th year in a row. This year myself and Geoff Knox will be running a Problem Solution Mapping workshop (based on gamestorming activities) for retail leaders. In this ...

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