Tag Archives: eCommerce

You can’t buy personalization. I promise.

You can’t buy personalization. Why not? Because it’s not a single technology point solution. Don’t get me wrong: when it comes to technology point solutions you can buy product recommendation tools. You can buy testing tools that allow personalization. You can buy audience segmentation tools. You can even buy a data warehouse. But you can’t buy personalization. So why not? ...

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Digital Transformation is Hurting your Bottom Line

Digital Transformation is all the rage again. How can this be? It even has a “cool” new acronym (DX) in case you don’t want to waste time pronouncing two words. As you may have noticed, digital transformation has been “all the rage” for a decade or so. Perhaps this isn’t necessarily the case, but it occurs to me that this ...

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innovators : interview with michael perman

(this first appeared at Clearhead.me) Earlier this year I ran across a great quote from Michael Perman in Innovation Leader Magazine in which he defined innovation as “the ability to perceive alternative realities and the courage to move toward those visions”. Perman is the former Senior Director of Global Innovation (“Dean of Innovation”) at Gap Inc., and a former executive with ...

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It’s the most wonderful time of the year! SXSW 2017

I like to think of it as spring break for the tech set! And I’m honored this year to be speaking for the 7th straight year. Here’s where and when you can come say hi!, give me a hard time from the back of the room, or just catch up if you are in town. The Future of eCommerce Meetup ...

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