Tag Archives: eCommerce

Innovators: Peter Newell of REI on Co-op Product Innovation

At SXSW 2018 we hosted the official Future of Retail workshop. My colleague Geoff Knox & I  led an enthusiastic group of retail professionals through Clearhead’s PSM framework and  had the opportunity to meet forward-thinkers like Peter Newell; he works on the intersection between product, innovation and technology at REI. Together we discussed how REI thinks about product innovation and test ...

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The Future of Retail at SXSW

It is already that time of year! I’m almost exhausted thinking about it, and it hasn’t even happened yet. That’s right. It’s time for SXSW. I’m very excited to be speaking for the 8th year in a row. This year myself and Geoff Knox will be running a Problem Solution Mapping workshop (based on gamestorming activities) for retail leaders. In this ...

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GateHouse Takes Big Step Toward Data-Driven Culture

What do I do on a daily basis at Clearhead? This! (This orignially appeared here) Traditional media companies are struggling to compete in a changing landscape–a landscape that requires both agility and digital product innovation to capture the attention of an increasingly distracted consumer. GateHouse Media publishes more than 600 community papers and manages 555 websites, making it one of the ...

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You can’t buy personalization. I promise.

You can’t buy personalization. Why not? Because it’s not a single technology point solution. Don’t get me wrong: when it comes to technology point solutions you can buy product recommendation tools. You can buy testing tools that allow personalization. You can buy audience segmentation tools. You can even buy a data warehouse. But you can’t buy personalization. So why not? ...

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