First impressions are often the truest, but how fast is the first
judgement? Barely a twentieth of a second when it comes to viewing a
webpage, according to the BBC.
A team of Canadian researchers has found that such snapshot
decisions – involving rating websites in terms of their aesthetic
appeal – can incorporate significant amounts of design information. The
rankings gleaned from the blink of an eye, just 50 milliseconds, were
found to match those from more leisurely examinations of the same sites
over a much longer period of time.
The researchers attribute this to a ‘halo effect’. In other words, a
positive initial impression of the design leads people to view the
content more positively. And vice versa. (source: PC Pro)
Makes me wonder…(too late!)