Gene Austin of Convio in PNN Online, discusses the true value of the Internet in fundraising. It is to create and sustain constituent relationships to ensure ongoing support. This is achieved by implementing an online Constiuent Relationship Management strategy in more than one activity. The following factors should be considered for online success:
Drive Online and Offline Giving. Online conmmunications and appeals will likely help drilve offline donations.
Increase Donor Lifetime Value. Effectively communicating with donors will likey help to develop closer and stronger donor relationships.
Reduce Communication And Fundraising Costs. Move some paper base communications to our website
Support Major Giving. As donors become familar wlith online giving it can be expected that the gifts will become larger,.
We should consider all angles of a campaign including online when determing its success.