Non-government Organizations Win Greater Trust than Media and Big Business

Pressure groups and charities have overtaken goverments, media and big business to become the worlds most trusted institutions, according to an international poll to be presented this week to the World Economic Forum.

An annual survey of attitudes suggests public trust has been eroded by scandals such as corporate malfeasance and discredited journalism.  The survey found that non-government organisations now score the highest for trustworthiness in the US and Europe.

Faith in the internet as a source of trustworthy information has risen sharply, at the expense of more traditional media tainted by scandal.

This poll was carried out among 1,500 university graduates aged between 35 and 65 with household incomes of more than $75,000.

Well, that is welcome news.

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