An article from Fast Company.
Blogs were once the domain of angst-ridden teens and doomed presidential candidates. But the likes of Verizon, IBM, Microsoft, and Dr. Pepper are all climbing on the blogwagon. Turns out, Web logs are a nifty knowledge-management tool. And companies also see them as a promising medium for advertising (naturally).
To me the big breakthrough about blogging in the workplace would be a new level of participation and candor in communicaton. I’m a skeptic about blogging to the public for marketing purposes. Blogging is about being wide open in communication–not very compatible with marketing.
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