More than one in three people the Capital Area Food Bank of Texas serves is a child, and in its new campaign, the Food Bank declares that “Hunger Is UNacceptable.” The campaign, breaking this week on TV, online and in newspapers, shows the real face of hunger in Central Texas and what you can do to help.
The Food Bank is directing everyone to www.hungerisUNacceptable.com to view short films about actual Central Texans experiencing hunger.
“These are real people who don’t always know where their next meal will come from. They’re our friends, neighbors, family members, and too often they’re children,” said CAFB President & CEO, David Davenport. “Hunger is unacceptable. Especially child hunger. The Food Bank is uniquely positioned to drastically reduce hunger. When our community supports the Food Bank, they are helping nourish their hungry Central Texas neighbors.”
On the www.hungerisUNacceptable.com landing page, you can advocate, donate, or volunteer to support the Food Bank’s vision to reduce hunger in Central Texas.
Because of the Food Bank’s effective operations, it can turn a $5 donation into $25 worth of nutritious food. The Food Bank also advocates for public policy changes that remove barriers and enhance access to food for hungry Central Texans.
The Food Bank returns 98 percent of all donated resources to the community in the form of food and programs. But with more than 300,000 people needing its help every year, the Food Bank needs broad community support to fulfill its mission of nourishing hungry people and leading the community in ending hunger.
“Our campaign will help people connect with the face of hunger at a very personal level,” Davenport said. “There are hundreds of thousands of Central Texans who need our help. The good news is, we can do something about it.”
The campaign was produced with the generous support of a local marketing firm and area media outlets.