@HOME : The Future of Gamification for Good?

At Lights. Camera. Help. We talk a lot about the power of documentary film and video for making measurable, on the ground impact — which is exactly what a new project from Chicago-based Kindling Group is doing for the issue of homelessness. It’s a transmedia campaign called @home, and it’s using documentary film, social media, and a smartphone “game for change” to educate and inspire action community by community.

I recently took an amazing course on Gamification from the Wharton School. As part of that I learned a lot about transmedia and gamification. I’m seeing more and more transmedia projects exploring issues from a multitude of angles, but the addition of @home’s mobile app — which you can play tailored to your own city — is particularly exciting. As you follow the game’s neighborhood map, you watch video interviews with homeless individuals, and by solve location-based puzzles (like deciding whether a person qualifies for supportive housing). And, as you progress through the game, you’ll raise funds for real home move-in kits for homeless individuals in your community.

The @home team created a prototype of the game at POV’s Hackathon last month, and produced a video documenting the experience. Watch to see a walkthrough of this innovative smartphone game: http://bit.ly/13mTuWa

And support this project’s current crowdfunding campaign here: http://igg.me/at/athome

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