This article points to the growing success of online fundraising. It’s still not a big proportion of total fundraising, but it’s making progress. One dilemma is that most visions of fundraising are based on Web site principles that haven’t changed in the past 4 or 5 years. But broadband has reached the tipping point during 2003 and into 2004. What about the potential of doing videos instead of text or, better yet, face-to-screen real-time interaction with donors? Things are just getting started.