This looks interesting, so I am posting on the Church of the Customer Blog. Be sure to read down the blog for various entries.
"Customer planning in 2006
Right now, a lot of companies are putting together their plans for 2006. They’re setting stretch goals and brainstorming ideas for reaching new markets. Many of the people in the 2006 planning meetings arrive armed with data from research firms, stacks of magazine and newspaper articles, perhaps analytics from customer behavior and certainly their own experience and intuition. What’s often missing, though, from these meetings is customer input from a board of loyal (and early-adopter) customers who spend major dollars with the company. As Kevin Eikenberry puts it, ‘Who better to give you feedback about future direction? Who better to help you find your blind spots?’ It’s never too late to ask customers for feedback."