CHARITABLE BEQUESTS TO BE ADVERTISED ON UK TV

Bequests make up a major portion of large gifts made to the ACS.  Should we consider TV ads featuring bequests?  In the UK the idea of leaving a charitable bequest in a will is to be promoted on television for the first time next year in a commercial to be produced by the Legacey Promotion Campaign..

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  1. There’s more about the LPC here:

    http://www.legacypromotioncampaign.org.uk/pages/

    …and i don’t know if it’s the same as the TV commercial, but you can view a sort of online public-service announcment at

    http://www.rememberacharity.org.uk/

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