THANK YOU – Social Media 101 Class Document

Once again we are pulling back the curtain here on 501derful.org. All part of our THANK YOU week. When you can go ahead and grab the Social Media 101 Class document I have posted below. While I was at the American Cancer Society I wrote this class to be taken online by fellow communications people and new staff.  It even has a test at the end to see if you were paying attention!

Feel free to edit and change it around for your org. Please just give credit back to me and the Blog.

Enjoy and thanks for reading. If you haven’t yet please subscribe to our RSS feed in the upper right.

Social Media 101 Class Document

Austin Non Profit Bar Camp is ALIVE!

It’s close enough to Halloween, so enjoy the title. But more importantly Austin is having it’s first ever Non Profit Bar Camp! Are you coming? What is it? How much does it cost? What’s a Bar Camp? Keep reading!

Austin Non Profit Camp is a FREE, facilitated and participant driven conference that will be the place in Austin for non profits to learn and troubleshoot their technology, marketing, fundraising and social media problems in a supportive, collaborative setting.

ACC Eastview |Saturday, November 14, 2009 | 10:00 AM – 4:00 PM (CST)

Non Profit Bar Camp is being spearheaded by myself, Jon Lebkowsky, Maggie Duval and Matt Glazer. Our goal is to take the successful Bar Camp model and apply it to expand understanding and awareness of technology within the non-profit community in Central Texas.

How It Works:

Non profits and technology folks come together to have conversations about the issues that they face in a no sales, no cost environment. We bring tech experts together with nonprofits in a context that will facilitate mutual understanding. In addition to scheduled speakers, attendees will have the option to sign up to speak about issues and solutions they know best.

Nonprofit attendees collaboratively problem solve issues they face with running and promoting their organizations, workshopping with local technologists about the latest and most effective technologies and methodologies. These conversations will help nonprofits filter what’s useful from what’s not and keep their organizations humming and on track.

Topics:

Google Apps, Data Exchange/Salesforce, Google Grants, Social Media, Marketing, Cloud Computing, Email Marketing, Fundraising in Social Media, ZERO COST Infrastructure, ROI of The Cloud and more.

Sign up at Eventbrite: http://npocamp.eventbrite.com/

Need some Training? NPACT has your back. And your behind.

I have met Colin and I know he would do a good job on this class. And if he doesn’t you can come back and leave comments! Haha.

But not every group can invest a whole morning on only one topic.

So over the last year, I’ve been pulling the best of these sessions into one day long agenda that will give executive directors, communication and development staff and even board members an intensive crash course in better communication skills.

This December, I’ll be launching NPACT (Non-Profit Advocate Communication Training), a one-day training curriculum designed to equip non-profit professionals and volunteer advocates with core communication skills and techniques. It is designed for anyone that leads their organization’s communication efforts or is responsible for telling the organization’s story.

NPACT is a communication boot camp. But it is not a predictable list of “Do’s and Don’ts” of the communication field. It is not a “press release training seminar” (anyone can find that on Google).

Instead, NPACT includes in-depth training about strategic communication – not just how to do things, but why we do them, how to align them with an organization’s goals and how to use communication to further an organization’s mission.

The session agenda and other details are below. If you’re responsible for telling your organization’s story (or you know someone who is) and will be in Austin on December 10, this might be just what you need to start 2010 off on the right foot.

I’m starting small and intimate, so please email me if you’re interested.

Session Agenda
The training is a combination of instruction and workshop that will address the following areas of focus:

1. Goal, Audience and Message Mapping: Identifying what your organization is trying to accomplish, the audiences who will determine your success or failure, and the messages that hit a responsive chord

2. Messenger Identification and Training: Identifying and nurturing your most effective spokespeople

3. Storytelling as a Communication Strategy: Injecting the most effective communication tactic in human history into your communication efforts

4. Perfecting Your Pitch: Crafting the 30 minute presentation that 90% of your audiences will use to judge your business or cause (Also known as “Why Bad Presentations Happen to Good Causes”)

5. Money, Money, Money: Marrying development and communication strategy

6. Mastering The Media: The tools and techniques every PR effort can’t do without

7. Comm.com: Embarking on social and online media

8. Communication Toolbox: Identifying and designing the communication tools that your organization needs (and can afford)

Event Details
When: Thursday, December 10, 8:30 am to 5 pm

Where: LifeWorks, 3700 South 1st, Austin, 78704

Cost: $250 per person. Lunch, snacks and materials included. Attendees will receive materials from the day’s agenda, custom planning materials, recommended reading and resource lists and a book (“Why Bad Presentations Happen to Good Causes”).

Reservations: Reservations are required. Click here to reserve a space. I’ll reply with payment details.

Thanks. I hope to see you there.