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Posted in Change Makers, Info Tech, Non Profit Innovators, Personal Change, Social Software
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03/3 2010

SXSW – Come say Hello

Hey Gang. Looks like I was lucky enough to get a slot speaking at SXSW this year. In fact I got two! Not only is this a first for someone representing non profits, this is a huge step in our representation at SXSW. For the first time in my life I will be speaking at SXSW Interactive AND SXSW Film!

SXSW also contacted me about something very special going down this year…more on that when I can talk about it. In the meantime take a look and let me know which sessions you can come to. Don’t be shy. Come say hello!

Reel To Reality: How Good Film Does Good

Non-profits and cause-driven organizations are rapidly turning to new media to tell their stories. Panelists will provide advice to filmmakers, non-profits, novices and grassroots organizations looking to spread their message with film and video.

Crowd Sourcing Innovative Social Change

Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Change Challenge will crowdsource innovative ideas from nonprofits to change the world. We’ll share big ideas for using social media for nonprofit program delivery and some good tips for crowdsourcing for social change.

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Posted in Info Tech, Social Change, Social Software
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02/23 2010

Non Profit TV show this week….tune in!

Hopefully all of you in Central Texas can tune in for this…

Watch, call, and write-in *LIVE* with your questions as Austin’s leading social media experts tell you how to promote your nonprofit with cutting-edge networking tips and viral media promotions.

Social Media for Nonprofits A One-Hour Special to Benefit Austin’s Community Friday, February 26 from 7:00 – 8:00 PM *LIVE* on Austin’s TimeWarner & Grande Channel 10 and streaming on channelAustin.org

Panelists will include:

David J Neff, Senior Digital Strategist, Ridgewood : Ingenious Communication
http://501derful.org

Jon Lebkowsky, culture strategist and social commentator, http://weblogsky.com

Lani Rosales, president and co-Founder, New Media Lab, http://nmlab.com

Armando Rayo, vice president, Engagement at Cultural Strategies, http://www.cultural-strategies.com

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Posted in Info Tech, Social Change, Social Software
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02/3 2010

Social Media for Invisible People..How?

I had the pleasure of speaking to the Texas Council on Family Violence this week about Social Media Fundraising. However I came out learning a ton from these amazing folks. So let’s say you work for Best Buy or Target, you might not be able to get away with certain things in your Social Media conversations, right? Maybe you can’t curse or comments on politics. Understandable right?

But let’s say you work with adult victims of domestic abuse. Let’s say you work with children of domestic abuse situations. People who are barely coming to terms with what happened to them, much less ever wanting to tell their story. And when they do tell their story on YouTube, Facebook or other methods there could be retaliation from their abusers who see or hear the stories.

Yet telling their story empowers them. And it empowers your Non Profit to show people the change and help you cause in our society. So it needs to be done.

So how does “Telling your Story” work for these populations? Is it changed names and voice overs over stock photos? Is it fake names and photos on Facebook fan pages?

I would love to hear people working in this space, and what other Social Media folks think as well? Please leave your comments below and let us know what you think the solution is?

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Posted in Personal Change, Social Change, Social Software
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01/20 2010

I’m teaching Social Media 101 – Interested?

Hey Gang,

I am teaching a college class on Social Media this year. It’s an intro class for people to get started on using Social Media to promote themselves and their non profits or businesses. If you’re interested in taking the class I am teaching it in the business school over at ACC here in Austin.

Click here to check out and register for the class. Scroll down and look for BUSX 3003.

Here is what you will be learning:

Course Description: Instruction in terminology, theory and application behind the current trend of Social Media. Will cover aspects of Social Media usage in Marketing, Business, Non Profits, Job Seeking, Public Relations, Advertising and maintaining/enhancing social connections.

Prerequisites: Fundamentals of PC Use, Web Usage, Including Orientation to Windows, or equivalent experience.

Objectives: Every student will be able to:

  • Create an Online Profile

  • Identify parts of the screen on Social Networks

  • Identify eight (plus) key Social Media Applications and Networks

  • Use Help on these Social Networks

  • Fill out an online profile

  • Navigate in selected Social Networks

  • Upload photos/videos/graphics

  • Discover theories behind various social networks/social media apps

  • Determine appropriate usages of various social networks/social media apps

  • Apply appropriate usages of those networks/apps

  • Explore the usage of those network/apps and the world around them

Rationale: Social Media is one of the largest growing fields of information dissemination in our world today. This class will form the building blocks students need to apply Social Media to marketing themselves, their businesses or simply understanding the world wide communication revolution that is Social Media.

Interested? Know someone who might be? Help me spread the word!

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