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04/5 2009

Social Media/Web Intern Opportunity

The American Cancer Society is looking for a Social Media Intern for a paid Internship in Austin, TX. Do you know someone who meets this qualifications? Or do YOU?

requirements/skills needed: basic html skill, proficent with microsoft office, experienced with online social networks such as facebook

INTERNSHIP DESCRIPTION: THE AMERICAN CANCER SOCIETY IS LOOKING FOR A WEB DEVELOPMENT/SOCIAL MEDIA INTERN TO HELP WORK ON A VARIETY OF CUTTING EDGE PROJECTS IN THE ONLINE SPACE. EVERYTHING FROM RAISING DONATIONS ON FACEBOOK TO BUILDING WEB PAGES ON CANCER.ORG

Contact information:

mail, fax or e-mail

cover letter and resume to:

AMERICAN CANCER SOCIETY

ATTN: sandy leroux

1100 pennsylvania avenue

kansas city, mo 64105

Fax: 816-842-1509

sandy.leroux@cancer.org

www.cancer.org

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04/2 2009

We Are One Central Texas

Central Texas nonprofits joined forces today to launch “We Are One,” a campaign focused on increasing involvement and driving stronger support for local organizations and their many missions. The We Are One initiative demonstrates a new level of collaboration as twelve of Austin’s largest nonprofits come together to speak as one voice and address important needs across the region as the economy continues to decline. Through video and online social media outreach – including a new web page as well as Facebook and Twitter – the grassroots effort calls on all citizens to share how they are one with Central Texas.

In recent months, requests for services among many Central Texas organizations have increased while funding has dropped. Therefore, We Are One is more than just an awareness campaign. It is a call-to-action that is simple and straightforward, inviting all Central Texans to volunteer time and provide financial support. By our community working together as one, we can help more and more who are in need reach their full potential and succeed.

Resources and How To Get Involved

• Visit www.weareonecentraltexas.com to watch videos, learn more about the twelve organizations and how they are one together, and find ways to get involved.

• Become a fan of the We Are One Facebook page to join the cause and share stories, photos, and videos of how you are one with Central Texas.

• Share your stories on Twitter by using hashtag #wer1.

“We believe that by acting as one collective voice, our organizations and the people who support us can more effectively address the important and growing needs throughout our community,” said Hannah Nokes, Vice President of Development and Marketing at Leadership Austin, one of the twelve nonprofits launching We Are One. “Through this spirit of unity, we hope to show how powerful we can all be when we work together and each give a little of ourselves. We hope all Central Texans see this as an opportunity to step up and become one with us.”

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03/10 2009

Nielsen: Social Networking Overtakes E-mail in Popularity

Social networking has overtaken e-mail as the most popular Internet activity, according to a new study released by Nielsen.

Active reach in what Nielsen defines as “member communities” now exceeds e-mail participation by 67 percent to 65 percent. What’s more, the reach of social networking and blogging venues is growing at twice the rate of other large drivers of Internet use such as portals, e-mail and search.

Nielsen, which is the parent company of Adweek, concluded that the shift to social activity online would have profound effects on marketers and publishers. For publishers, social networks are eating into time spent with other online activities, according to Nielsen. For advertisers, the phenomenon at this stage represents mostly unfulfilled promise for a deeper
connection with consumers who are more difficult to reach in social environments.

The rise of social media coincides with the decline of portals. Social networking appears to be snatching away users’ online time formerly spent with e-mail, traditionally a large draw to portals. Such fragmentation is decreasing portals’ importance to advertisers. In a separate report, top digital shop Razorfish said it’s spending at portals declined from 24 percent in 2006 to 16 percent in 2008.

Nielsen found that two-thirds of the world’s Internet users visited a social networking site in 2008. All told, social media now accounts for almost 10 percent of Internet time. Facebook is leading the pack worldwide, with monthly visits by three out of 10 Internet users in nine global markets, per Nielsen.

he growth in social media is not confined to the U.S. Nielsen charted comparable or higher growth for Australia, Spain, Italy and the United Kingdom.

Yet for now, user growth at social sites is outpacing advertising increases, per Nielsen. This will likely change, Nielsen said, as models shift to value engagement over exposure.

“As the online industry matures and the value of online real estate is increasingly measured by time spent, rather than pages viewed, a significant shift in advertising revenue from ‘traditional’ online media towards social media could be realized — if the successful ad model can be found,” the report stated.

The search for a workable ad model is even more urgent now that social media has broken out of the youth demographic, Nielsen found. For example, Facebook’s greatest growth has come from 35-49 year-olds, and it has added twice as many 50-64 year-olds as those under 18.

Yet advertising and social media to date have mixed like oil and water. Part of that is a function of social media’s communications role — advertising has typically performed poorly in chat and e-mail. The larger challenge for advertising is to move from an interruptive role to joining conversations. That means advertisers need to find ways to add value to users’ experiences, Nielsen found.

“Whatever the successful ad model turns out to be, the messaging will have to be authentic and humble, and built on the principle of two-way conversation — not a push model — that adds value to the consumer,” the report said.

Take a closer look at the study here.  (http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/nielsen_globalfaces_mar09.pdf)

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