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Posted in Change Makers, Info Tech, Non Profit Innovators, Personal Change, Social Software
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03/3 2010

SXSW – Come say Hello

Hey Gang. Looks like I was lucky enough to get a slot speaking at SXSW this year. In fact I got two! Not only is this a first for someone representing non profits, this is a huge step in our representation at SXSW. For the first time in my life I will be speaking at SXSW Interactive AND SXSW Film!

SXSW also contacted me about something very special going down this year…more on that when I can talk about it. In the meantime take a look and let me know which sessions you can come to. Don’t be shy. Come say hello!

Reel To Reality: How Good Film Does Good

Non-profits and cause-driven organizations are rapidly turning to new media to tell their stories. Panelists will provide advice to filmmakers, non-profits, novices and grassroots organizations looking to spread their message with film and video.

Crowd Sourcing Innovative Social Change

Social media builds buzz and raises money, but what about real, on-the-ground change? The Social Change Challenge will crowdsource innovative ideas from nonprofits to change the world. We’ll share big ideas for using social media for nonprofit program delivery and some good tips for crowdsourcing for social change.

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Posted in Personal Change, Social Change, Social Software
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01/20 2010

I’m teaching Social Media 101 – Interested?

Hey Gang,

I am teaching a college class on Social Media this year. It’s an intro class for people to get started on using Social Media to promote themselves and their non profits or businesses. If you’re interested in taking the class I am teaching it in the business school over at ACC here in Austin.

Click here to check out and register for the class. Scroll down and look for BUSX 3003.

Here is what you will be learning:

Course Description: Instruction in terminology, theory and application behind the current trend of Social Media. Will cover aspects of Social Media usage in Marketing, Business, Non Profits, Job Seeking, Public Relations, Advertising and maintaining/enhancing social connections.

Prerequisites: Fundamentals of PC Use, Web Usage, Including Orientation to Windows, or equivalent experience.

Objectives: Every student will be able to:

  • Create an Online Profile

  • Identify parts of the screen on Social Networks

  • Identify eight (plus) key Social Media Applications and Networks

  • Use Help on these Social Networks

  • Fill out an online profile

  • Navigate in selected Social Networks

  • Upload photos/videos/graphics

  • Discover theories behind various social networks/social media apps

  • Determine appropriate usages of various social networks/social media apps

  • Apply appropriate usages of those networks/apps

  • Explore the usage of those network/apps and the world around them

Rationale: Social Media is one of the largest growing fields of information dissemination in our world today. This class will form the building blocks students need to apply Social Media to marketing themselves, their businesses or simply understanding the world wide communication revolution that is Social Media.

Interested? Know someone who might be? Help me spread the word!

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Posted in Personal Change, Social Change
1 comment
11/3 2009

Are you a member of NTEN?

NTEN is the Non Profit Technology Education Network. NTEN is also the membership organization for nonprofit professionals who put technology to use for their causes.  NTEN is a community of peers who share technology solutions across the sector and support each other’s work. They enable our members to embrace advances in technology through knowledge sharing, trainings, research and industry analysis.

Basically NTEN helps you do your job better, so you can make the world a better place.

I am a member! Are you?

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Posted in Marketing/PR, Personal Change
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10/28 2009

I’m speaking at the Texas Leadership Institute. Would you like to go?

Back by popular demand! Mark your calendars for a great Texas Leadership Institute seminar about how to use this new way of marketing to promote your community, your destination, or your non-profit organization.  This seminar will be held on November 17th at the LCRA Riverside Conference Center in Bastrop.

** This seminar will be hands-on and very interactive.  Please bring your laptops and apply what you’re learning on site!

Topics include:

  • An introduction to social media – what it is and how to use it
  • Facebook, Twitter, & Blogs: Tools to Try
  • Live web site critiques
  • Social media case studies/best practices

1.       how non-profits can use social media to create awareness, attract volunteers, and raise money

2.       how cities and towns can use social media to engage and inform residents

3.       how tourism organizations can use social media to market a destination

Our four great speakers include Carla Pendergraft with the Waco Convention & Visitors Bureau and  Carla Pendergraft Associates; David Neff with the American Cancer Society and New Media Marketing; Will Hampton from the City of Round Rock; and Sarah Page with LCRA’s Colorado River Trail.

The seminar is only $99 and includes a tasty lunch and dessert.  To register for course # 1382 online, please click here and follow the prompts.

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