Social Video and Public Relations : Your new required Skill Set

I taught two classes this week at the University of Texas in Austin. Here is my lecture presentation for the Monday class around shooting social video along with using video for crisis communications. This will all be on Friday’s exam so please let me know if you have any questions in the comments section.

If you are not a student, feel free to enjoy the presentation as well!

I’m speaking at the Texas Leadership Institute. Would you like to go?

Back by popular demand! Mark your calendars for a great Texas Leadership Institute seminar about how to use this new way of marketing to promote your community, your destination, or your non-profit organization.  This seminar will be held on November 17th at the LCRA Riverside Conference Center in Bastrop.

** This seminar will be hands-on and very interactive.  Please bring your laptops and apply what you’re learning on site!

Topics include:

• An introduction to social media – what it is and how to use it
• Facebook, Twitter, & Blogs: Tools to Try
• Live web site critiques
• Social media case studies/best practices

1.       how non-profits can use social media to create awareness, attract volunteers, and raise money

2.       how cities and towns can use social media to engage and inform residents

3.       how tourism organizations can use social media to market a destination

Our four great speakers include Carla Pendergraft with the Waco Convention & Visitors Bureau and  Carla Pendergraft Associates; David Neff with the American Cancer Society and New Media Marketing; Will Hampton from the City of Round Rock; and Sarah Page with LCRA’s Colorado River Trail.

The seminar is only $99 and includes a tasty lunch and dessert.  To register for course # 1382 online, please click here and follow the prompts.

User Generated Content – CASE STUDY

Over here at the American Cancer Society we are big fans of User Generated Content (esp around Videos) but this year we really tested that idea around one of our biggest programs: The Relay For Life Heroes of Hope. This is a program where we honor cancer survivors who have stepped up and provided a highly visible symbol of personal victory over cancer. They also encourage support and participation in the programs of the American Cancer Society. Each year we honor them in front of thousands of people at our Relay For Life Summit in Dallas, TX.

This year the Summit folks wanted something a little different so they asked us to film a welcome message from each of the Heroes. However due to budget cutbacks we could not do that. So instead we said “What if they film themselves?”.

So take 28 people, send them 4 cameras (dv +flips), add in people who had their own cameras and throw in some great editing in Motion and Final Cut Pro and here is what you get: (with phones ringing and all!)

Austin Non Profit Bar Camp is ALIVE!

It’s close enough to Halloween, so enjoy the title. But more importantly Austin is having it’s first ever Non Profit Bar Camp! Are you coming? What is it? How much does it cost? What’s a Bar Camp? Keep reading!

Austin Non Profit Camp is a FREE, facilitated and participant driven conference that will be the place in Austin for non profits to learn and troubleshoot their technology, marketing, fundraising and social media problems in a supportive, collaborative setting.

ACC Eastview |Saturday, November 14, 2009 | 10:00 AM – 4:00 PM (CST)

Non Profit Bar Camp is being spearheaded by myself, Jon Lebkowsky, Maggie Duval and Matt Glazer. Our goal is to take the successful Bar Camp model and apply it to expand understanding and awareness of technology within the non-profit community in Central Texas.

How It Works:

Non profits and technology folks come together to have conversations about the issues that they face in a no sales, no cost environment. We bring tech experts together with nonprofits in a context that will facilitate mutual understanding. In addition to scheduled speakers, attendees will have the option to sign up to speak about issues and solutions they know best.

Nonprofit attendees collaboratively problem solve issues they face with running and promoting their organizations, workshopping with local technologists about the latest and most effective technologies and methodologies. These conversations will help nonprofits filter what’s useful from what’s not and keep their organizations humming and on track.

Topics:

Google Apps, Data Exchange/Salesforce, Google Grants, Social Media, Marketing, Cloud Computing, Email Marketing, Fundraising in Social Media, ZERO COST Infrastructure, ROI of The Cloud and more.

Sign up at Eventbrite: http://npocamp.eventbrite.com/