Are you seeing Invisible Dogs?

Well I want you to! As many of you know I have been doing some work for Best Friends Animal Society (@BFAS) around Digital Strategy and creating online movements to solve social issues. Our newest digital movement is “The Invisible Dogs Campaign“(#InvisibleDogs). We are starting with the smile that comes to people’s faces when they see the iconic “invisible dog” leash from the 80′s and 90′s, and turning that into a real message about adopting dogs lost in the shelters system. These “invisible dogs” are often found in city shelters, forgotten about by most people and rescue groups and facing tremendous odds to get adopted.

Our whole digital movement is to make these “invisible dogs” visible for people in generation X and Y. We are using everything from traditional social media, check-ins, self organized meet-ups to online video advertising to create something beyond a campaign to save these animals. Our most interesting push so far is using User Generated Content to identify dogs that need help (As seen here using people’s mobile phones) and working with FourSquare on a National Shelter Check In Day in November. The content, conversations and online social sharing tsunami generated by this digital movement will help us save thousands of dogs into 2012.

Will you join the movement by taking the pledge at www.invisibledogs.org and sharing it with at least 10 people?

SXSW Time! Come help us get in

I have presented at SXSW the past 6 years and I don’t want that to change : ) Can you help with that? I got a panel or two on the SXSW panel picker and now I need your help.

The panels are here:

http://panelpicker.sxsw.com/ideas/view/11290

http://panelpicker.sxsw.com/ideas/view/8692

Who’s listening to who? Online Dashboards

Share Online Engagement – Build a Social Media Dashboard

This is very similar to the one I built for the American Cancer Society. However this one takes a lot less work and does more!

Guest post by Haila Yates, Communications and Outreach Manager, Greenlights for Nonprofit Success

A social media dashboard is an easy way to share a variety of online engagement in a single view. A communications or marketing professional may have a daily routine of checking a variety of pages and accounts to stay on top of the social media conversations relevant to their organization, but it’s just as important that the rest of an org’s staff, board and other constituents stay engaged.

At Greenlights we have a social media dashboard that pulls together a view of our online activities, including tweets by Greenlights and about Greenlights, flickr photos, Google alerts to capture media and blog mentions, Facebook and YouTube content, plus feeds from a variety of blogs our staff reads. Staff and interns at Greenlights are encouraged to set the Greenlights dashboard as their homepage (or one of their homepage tabs) so that they’re always informed about our online presence and can choose to engage in ways they’re comfortable with.

We recently created a social media dashboard for our upcoming event, the Texas Nonprofit Summit. The TXNS dashboard displays tweets about the event, including a twitter search for the event hashtag – #TXNS, a feed created from a twitter list of event speakers, Google alerts to capture articles and blog posts about the event, blog feeds from speakers, a flickr module that gathers photos with our event tags, and a module that simply links back to our main Texas Nonprofit Summit webpage. We’re sharing this dashboard with our entire Greenlights community (not just event participants) via twitter, email and we’re including a QR code to the dashboard in the event program.

Both of our dashboards were created using Netvibes. A free service that’s ideal for setting up personal, private dashboards, but also allows one public dashboard per account.

Greenlights for Nonprofit Success is a 501(c)(3) based in Austin, Tx that strengthens other nonprofits for extraordinary impact and performance by providing a variety of services and resources that are either free or affordable, including management consulting services, professional development workshops and conferences, in-depth research, a membership program and more.

The Texas Nonprofit Summit – You going?

It’s only the second best nonprofit conference I attend all year! And I go to a lot. Join me and more than 700 nonprofit professionals, board members, funders, and other community leaders to experience an inspiring two days of learning and networking at the Texas Nonprofit Summit!

In addition to participating in any of 32 breakout sessions, you’ll hear keynote addresses from Beth Kanter, author of Beth’s Blog and The Networked Nonprofit, and Kathy LeMay, founder, president and CEO of Raising Change. You’ll also enjoy a special session from Evan Smith, CEO and editor-in-chief of The Texas
Tribune, (hopefully with some swearing) on For-Profit Lessons for the Non-Profit World. Space is limited and going fast – register today!

http://www.greenlights.org/training-events/texas-nonprofit-summit/