I was scouting for something with Google tonight and found the site: Cancer Innovations.
According to the About Us page it is "an educational resource developed by cancer specialists for people interested in the latest research and treatment options for various types of cancer. The site provides information for those looking to expand their knowledge about how to recognize symptoms and how to select treatments. Find information that will help you choose treatment options for breast cancer, leukemia, lymphoma, prostate cancer, lung cancer, colon cancer, and other gastrointestinal tumors. Browse our library of cancer treatment information where you can watch videos and read articles featuring leading cancer experts from around the world. Cancer Innovations is dedicated to improving the lives of people living with cancer and raising the awareness of all types of cancer by providing information about the latest research in cancer medicine."
Bottom line, a doctor and a business guy are promoting cancer awareness through Healthology – "a leading producer and distributor of physician-generated health and medical information on the Internet. With one of the largest and most distinguished libraries of original, streaming health programs and physician-authored articles on the Web, Healthology provides companies with seamless solutions for their online health information and marketing needs."