Baby boomers as volunteers, born between 1946-1964, are reported to have done less in every measure of civic engagement. The Association of Fundraising Professionals reports on how to attract this group to volunteerism. Several strategies for the charitable sector to consider are:
Read more at AFP.
It is in a report of the Harvard School of Public Health titled Baby Boomers and Civic Engagement at www.ReinventingAging.org.
Using new language, imagery and stories
Creating new mediating institutions
Offering a broad set of options
And community – base initatives