AdAge is taking a poll (may be closed now) and they are trying to asses the power of the blogosphere in political marketing.  In the background they cite the 2004 Dean campaign – run by my buddy Zack Rosen – and the recent Ned Lamont victory in Connecticut. Yet captains of the political machines are not willing to devote more ...

As reported on Community Mobilization the Second Life Relay For Life is now over and I have come up for air.  It was an amazing event this year with well over 1,100 people walking the track and donations reaching upwards of $40,000.00! The event itself was exceptional with hundreds of people at a time enjoying the amazing architecture builds by ...

As the Second Life Relay For Life approached the volunteers have been very busy developing amazing activities and raising money to support the cause.  Last night we checked the Lindex – the currency market for Second Life, and saw a market 10% currency valuation. The currency market actually deflated increasing the value of the L$ by nearly 10% against the ...

Springwise reports that Second Life now has its first major retailer – American Apparel.  Vendor of very soft T-shirts used in many cool shirt printing facilities such as GoodStorm, and Shirts by Sam, American Apparel purchased an island and built its own shop there to sell virtual clothing to avatars. I will watch the development of this outlet to see ...