Author Archives: Mike Mitchell

Invention Contest

Who’s behind the next breakthrough office product invention? Staples is using the voice of customers to find the answer. Inventors hoping to create the next office product to make work life easier are selected by staples to present their invention on a promotional web site. Customers then, vote for their favorite. The winning inventor gets $25,000 in cash – plus ...

Read More »

Less Can be More

Online appeals do not need to be as powerful as those made through more traditional media such as DRTV and direct mail, a report into how websites build relationships with donors suggests. The research – into eight “constructs”, by a team led by Adrian Sargeant and Elaine Jay at the University of the West of England (UWE) – shows that ...

Read More »

Donor Values

Face to face fund raising is the fastest growing income source for many British charities. What is it? The concept is to pay solicitors to meet with prospects and sign them up for monthly direct debits from their bank accounts. With an average yearly value of 411.00 BP or US $700.00 the system has promise but only if donors can ...

Read More »

Boundaries

It is often assumed that the more knowledge that is gained in a specific area the less there is to discover within that specialty. Indeed if boundaries are placed on a specialty area the knowledge to be gained within the defined area may indeed be finite. As a species we do seem to love borders and boundaries. They help us ...

Read More »