Author Archives: David Neff

Come work for Lights. Camera. Help.

The nonprofit I founded, Lights. Camera. Help. is looking for a new executive director. We were lucky to have the one and only Marshall Jones at the helm for the last couple of years and now we are looking for our next great leader. Lights. Camera. Help. is a 501(c)(3) nonprofit organization dedicated to connecting filmmakers with nonprofits to amplify and ...

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What is your Data Driven Journey?

“It’s hard to balance that urge to just dogpile the latest thing when you’re feeling like there’s a land grab or gold rush about to happen all around you and that you might get left behind. But in the end quality wins out. Everyone will be better off if there’s laser focus on building great…products that are meaningfully differentiated.” — ...

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Hire Math Men. Not Mad Men.

As you know I’ve joined Clearhead. Clearhead is the leading digital optimization startup in North America. We provide AB testing, personalization, and web analytics services to nearly 40+ digital teams across North America and Western Europe.  Clearhead is based in Austin and has nearly 50 professionals organized into these six practices: Executive Consultants, Optimization Directors, UX Design, Development, Analytics, and ...

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How do you fight disruption? Or should you just give up?

In our new book IGNITE, my co-author and I spend some time on classic models of innovation in the United States. One such story on innovation we tell is about Thomas Edison and the lightbulb. We all know this classic story of invention, but what’s interesting is if we turn the lens to the idea of the disruption this actually ...

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