Author Archives: David Neff

Hire Math Men. Not Mad Men.

As you know I’ve joined Clearhead. Clearhead is the leading digital optimization startup in North America. We provide AB testing, personalization, and web analytics services to nearly 40+ digital teams across North America and Western Europe.  Clearhead is based in Austin and has nearly 50 professionals organized into these six practices: Executive Consultants, Optimization Directors, UX Design, Development, Analytics, and ...

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How do you fight disruption? Or should you just give up?

In our new book IGNITE, my co-author and I spend some time on classic models of innovation in the United States. One such story on innovation we tell is about Thomas Edison and the lightbulb. We all know this classic story of invention, but what’s interesting is if we turn the lens to the idea of the disruption this actually ...

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What do CEO’s think about Innovation?

According to research from my firm, CEO’s are thinking about with the same stage-gate mindset that Randal and I are in our new book, IGNITE: Setting your Organization’s Culture on Fire with Innovation. In the video below, taken from PwC’s CEO research, we hear CEOs share how they are rising to the innovation challenge — through cultural change, breaking the ...

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The Puzzle of Jigsaw

==A special guest post from Randal C. Moss, the co-author of my new book on Innovation: “IGNITE :Setting your Organizations Culture on Fire with Innovation” == Why Jigsaw Matters The in-house think tank of Alphabet (Google) is being spun off into its own entity now known as Jigsaw. The spin off matters. Their work matters. The fact that there is ...

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