Author Archives: David Neff

eCommerce Recycling with a Soul

See that pile of cardboard boxes over in the corner? Next to all that wrapping paper? You know the pile I am talking about. All those great presents you got for the holidays delivered from Amazon and other eCommerce folks. Now you can put those boxes to good work using them to donate to your local Goodwill. How? Through this ...

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Are your people the problem? Hint: Probably Not.

This post originally appeared @Clearhead.me As we all know, human beings are complex creatures. And multiple things can affect the output we have at work–from things going on in our personal lives to the complex interactions we have with our bosses or other employees. However, something I’ve seen over the last 15 years of working both on the brand side ...

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Digital Transformation. Again?

(This post first appeared on Clearhead.me. You should hire us.) You hear someone in your org proclaim “This business needs a real Digital Transformation.” You think to yourself “Again? Already?” Trust us, we’ve been there. We’ve heard the term over and over again in the last ten years. As early as 1997 in fact. As a Director of Online Communications ...

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Innovation is Mandatory. Yes, Ma’am!

For a lot of innovation leaders this is a simple fact. We tend to think, of course, that our current employees are innovative. Or course our company and it’s business unit leaders want to innovate! Why else would we be here if they didn’t? Our products are innovative, aren’t they? But as many of us run into during our careers, ...

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