Author Archives: David Neff

Innovators: Peter Newell of REI on Co-op Product Innovation

At SXSW 2018 we hosted the official Future of Retail workshop. My colleague Geoff Knox & I  led an enthusiastic group of retail professionals through Clearhead’s PSM framework and  had the opportunity to meet forward-thinkers like Peter Newell; he works on the intersection between product, innovation and technology at REI. Together we discussed how REI thinks about product innovation and test ...

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The Future of Retail at SXSW

It is already that time of year! I’m almost exhausted thinking about it, and it hasn’t even happened yet. That’s right. It’s time for SXSW. I’m very excited to be speaking for the 8th year in a row. This year myself and Geoff Knox will be running a Problem Solution Mapping workshop (based on gamestorming activities) for retail leaders. In this ...

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innovators : Aswan Morgan, Jet’s Head of Personalization

{This post first appeared on the Clearhead.me blog} There are a lot of people, brands and technology companies out in the market talking about personalization. More often than not they want you to buy something to enable “next generation” personalization. At Clearhead, we believe that personalization needs to be powered by exceptional people, process, culture and technology and focused on ...

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GateHouse Takes Big Step Toward Data-Driven Culture

What do I do on a daily basis at Clearhead? This! (This orignially appeared here) Traditional media companies are struggling to compete in a changing landscape–a landscape that requires both agility and digital product innovation to capture the attention of an increasingly distracted consumer. GateHouse Media publishes more than 600 community papers and manages 555 websites, making it one of the ...

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