Well I want you to! As many of you know I have been doing some work for Best Friends Animal Society (@BFAS) around Digital Strategy and creating online movements to solve social issues. Our newest digital movement is “The Invisible Dogs Campaign“(#InvisibleDogs). We are starting with the smile that comes to people’s faces when they see the iconic “invisible dog” leash from the 80’s and 90’s, and turning that into a real message about adopting dogs lost in the shelters system. These “invisible dogs” are often found in city shelters, forgotten about by most people and rescue groups and facing tremendous odds to get adopted.
Our whole digital movement is to make these “invisible dogs” visible for people in generation X and Y. We are using everything from traditional social media, check-ins, self organized meet-ups to online video advertising to create something beyond a campaign to save these animals. Our most interesting push so far is using User Generated Content to identify dogs that need help (As seen here using people’s mobile phones) and working with FourSquare on a National Shelter Check In Day in November. The content, conversations and online social sharing tsunami generated by this digital movement will help us save thousands of dogs into 2012.
Will you join the movement by taking the pledge at www.invisibledogs.org and sharing it with at least 10 people?