Are you ready to Buzz?

Not GoogleBuzz but the Buzz Conference. Check this out from our friends at Social Fish…..

And… the doors are open for Buzz2010!  Whoo hoo!

Buzz2009 was a massively successful one-day conference; this year, just to keep you on your toes, we’ve changed the format  for Buzz2010 to a three-part breakfast series, which will be held at Clyde’s of Gallery Place in Washington, DC.  We’re nothing if not nimble, and we are encouraged that the association industry is in a different place now compared to last year.  We’ve conceived Buzz2010 as a bridging event where social media evangelists inside associations and non-profits can bring their senior leaders–an event that can help advance the dialogue around the social media work they’re doing.

We’re so excited to announce that the truly awesome Charlene Li will be kicking off Buzz2010 for us.  You know her as the best-selling and award-winning author of Groundswell – probably the number one Must Read book on social technologies.  Here’s a lot more info on her, should you need it, but really, she’s kind of a big deal.  You may remember that Lindy recently reviewed her upcoming book, Open Leadership: How Social Technology Can Transform How You Lead, and we’re psyched that she’s able to come talk to us about the book and its application in the association industry on June 16th.

Here’s the scoop on the whole series.  What do you think are your three thorniest issues when it comes to integrating social media in your organization?  How about these?

  • Open Leadership, June 16– Charlene Li:  ”Be transparent” seems to be the battle cry of the social web. But what does that really mean? How open is too open? And how can you lead your organization towards an open strategy that makes business sense?
  • Managing Risk, July 20– Mark Story from the SEC, Wendy Harman from the American Red Cross, and Alex Levit of Wall Street Journal fame:  Risk is a reality on the social web, whether you choose to engage or not. So what is your tolerance for social media risk and how do you manage it? What do you need to do as a leader to ensure that your organization is taking the proper course to manage your unique risks?
  • Social Media ROI, August 18– Olivier Blanchard:  With all the talk around social media, the question of ROI is the most vexing. Why should you pour your organization’s time and resources into something so unproven? And how do you make sure that the resources you do apply create business value?

Come for one or come for all three!  Can.not.wait for you to join us.  Buzz2010 is going to rock.  Please help us spread the word – and register!

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